Effective January 4, 2023, Hitachi Cable America, Inc., a subsidiary of Hitachi Metals, Ltd., will officially change its name to Proterial Cable America, Inc., marking a new chapter following its departure from the Hitachi Group. The rebrand reflects the company’s commitment to “leading sustainability by high performance” with its new partner and its mission to deliver top-quality materials. Hitachi Cable America Rebrands as Proterial Cable America
When the University of Alabama at Birmingham (UAB) is updating their networking infrastructure on campus, they turn to PCA! “It’s a good product and I’d put it up against anyone,” says Chris Waddell, UAB Telecom Engineer. Waddell says the university is expanding and renovating all the time, click to find out why UAB has relied on Proterial Cable America as a partner over the past 9 years.
Learn about Proterial Cable America’s role in modernizing the University of Connecticut’s internew infrastructure.
New Albany, IN, June 13th, 2023
Notification of change of company name and related administrative procedures
Dear Valued Customer,
We are pleased to announce that Hitachi Cable America Inc, (a subsidiary of Hitachi Metals, Ltd) will be changing our name effective January 4, 2023. On September 26, 2022, Hitachi Metals, Ltd. (hereinafter, the “Company”) announced the opinion in support of the tender offer for the shares of Hitachi Metals, Ltd. After the tender offer is completed, the company’s shares will be delisted after related administrative procedures and the Company will leave the Hitachi Group.
Hitachi Cable America Inc. will change its company name to Proterial Cable America, Inc. Please note that in connection to the above change, the Company has moved primary banking services from Citibank to MUFG Bank, Ltd. If you have any questions regarding this transition, please do not hesitate to contact us.
The new company name, brand name, and administrative details on and after the date of change are provided below.
We appreciate your understanding and cooperation regarding any tasks that may arise on your side from this change and apologize for any inconvenience caused. We remain committed to meeting the needs and expectations of our customers, partners and vendors and hope to maintain a sound business relationship with you.
Details of the changes and related administrative procedures:
Current Parent Name: Hitachi Metals, Ltd.
New Company Parent Name: Proterial, Ltd.
Current Company Name: Hitachi Cable America Inc New Company Name: Proterial Cable America, Inc.
Proterial Meaning:
PRO + Material
Proterial reflects the essence of our corporate philosophy, which consists of three elements:
Mission: Make the best quality available to everyone
Vision: Leading sustainability by high performance
Values: Unfaltering integrity and United by respect
“Pro” represents our “3 Pros”:
Professional — work that exceeds expectations
Progressive — a spirit that keeps challenging
Proactive —an enterprising attitude
“Material” refers to the high-performance materials that our original technologies produce, and which underpin the three pros. With our focus on solving customer issues and bringing new levels of value, we promise to contribute to the realization of a sustainable society through the products and services that embody our philosophy.
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