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Press Releases

2023 - PCA Announces Expansion of Manufacturing Operations in Mexico and Conclusion of Production in New Albany, Indiana

New Albany, IN, June 13th, 2023

After thoughtful consideration and thorough evaluation, Proterial Cable America, Inc, (PCA) a leading manufacturer of high-quality automotive electric and hydraulic suspension and brake systems, has made the strategic decision to expand its manufacturing operations in Mexico and conclude production in New Albany, Indiana by the end of 2023. The relocation is part of the company’s strategic plan to streamline production processes, reduce costs, and improve competitiveness in the global marketplace.

The decision to consolidate production operations in Mexico was driven by various factors, including unprecedented challenges due to COVID causing widespread disruptions in the global supply chain. These disruptions have significantly impacted our ability to source raw materials and essential components required for the manufacturing processes. Despite our best efforts to mitigate these issues, the continued uncertainties and limitations have made it increasingly difficult to sustain operations in the US in a cost-effective manner, while meeting customer demands.

In April 2023, PCA hosted an in-person town hall meeting to gather employees to share the news personally and to address all questions. “We understand the importance of open communication and wanted to ensure that each employee had the opportunity to hear directly from us about this difficult decision. This decision was not made lightly, and we are acutely aware of the profound impact it has on our valued employees and the local community. We remain committed to treating all affected employees with the utmost respect, dignity, and transparency throughout this process” said PCA’s President, Tom Artinian. “Nonetheless, this move is crucial and necessary to ensure the long-term growth and success of our company.”

PCA sincerely appreciates the hard work and dedication of all its employees in Indiana and recognizes the contributions they have made to the company over the years. The company is committed to providing support to all affected employees, including job placement assistance, severance packages, and a fall 2023 job fair with local companies to ease the transition.

Since 1994, PCA has been operating two major manufacturing facilities in Queretaro, Mexico. The strategic move to relocate the remainder of automotive production will allow PCA to streamline its supply chain, optimize production capabilities, and benefit from economies of scale.

As PCA expands its manufacturing presence in Mexico, it reaffirms its commitment to valued customers, partners, and stakeholders. The company will continue to invest in research and development, technological advancements, and superior customer service to strengthen its position as a global leader in the automotive industry.

The New Albany, Indiana facility has served as an integral part of PCA’s manufacturing network since 1986 and will conclude its production operations as part of this strategic shift. PCA is exploring all viable options for the existing 33-acre facility located at 5300 Grant Line Road.

Proterial Cable America, Inc. was previously known as Hitachi Cable America, Inc.

2023 - Brian Harvie joins the Proterial Corporate Team as Senior Vice President of Technology

Proterial Cable America, Inc. (PCA), is pleased to announce that Brian Harvie has joined the Proterial Corporate Team as Senior Vice President of Technology. His talents and vast experience will now be shared across all four divisions of our organization.

Brian brings a wealth of knowledge and experience to our team, having already made a significant impact on our company during his short tenure with PCA.

“Brian has proven to leverage strength in digital transformation, project management, organization, process improvement, training/mentoring, and problem solving to drive true results. His leadership and expertise will be incredibly valuable as we continue to drive digital transformation across all divisions of Proterial,” said Tom Artinian, President of PCA.

Brian’s most recent assignment has allowed our Performance Cable Systems & Materials division (PCSM) and High-Performance Medical Solutions (HPMS) division to advance within our digital tools and ERP assets. He will play a crucial role in leading the implementation of similar projects across the Proterial Cable America, Inc. organization. Brian’s leadership within the corporate team will allow the divisions to gain a deeper understanding of the company’s needs and to identify new opportunities for growth and expansion.

We are confident that Brian’s talents and leadership will help us continue to deliver the highest level of service to our customers and partners. We are looking forward to the many contributions that Brian will make to Proterial in the future.

Proterial Cable America, Inc. was previously known as Proterial Cable America, Inc.

Media Inquiries:

Rayne DuPaul
Rayne.DuPaul@usa.proterial.com
Director of Marketing for Hitachi Cable America, Inc.

2022 - Proterial Cable America names Tom Artinian President

Proterial Cable America Inc. (PCA) names Tom Artinian, President of Proterial Cable America Inc., effective January 1, 2023. In this position, Tom will oversee the strategic direction of all North American facilities (Performance Cable Systems and Materials, High-Performance Medical Solutions, and Automotive Products) partnering closely with the Board of Directors and the divisional leadership teams. Tom succeeds Lynne Humenik, who has announced her departure from PCA at the end of this year.

A highly accomplished and well-regarded leader with a strong business and sales background, Tom excels at building a wide range of products, teams, and operations. His experience spans over three decades, for both privately held and publicly traded companies around the world.

Joining PCA in 2020, Tom quickly progressed through the ranks, from Executive Vice President to Chief Operating Officer (COO) of the Performance Cable Systems and Materials (PCSM) Division. During his time with PCSM, Tom successfully designed and executed countless transformation strategies, resulting in significant improvements in the areas of production, employee engagement, customer focus, and sales.

“I am honored to have been chosen to lead our organization and dive transformational change within our divisions in North America. This is an exciting time for our company as we turn a new page in our history under new ownership and new identity (PROTERIAL). In the challenging times, I look forward to working with our leadership teams in delivery growth and transformation strategies. As we chart our course for the future, I am committed to fostering a culture of innovation and collaboration, and to providing the support and resources necessary for our divisions to thrive,” Artinian stated.

Earlier this year, Tom assumed the role of COO for the Automotive Products Division (APD) in order to further the growth and transformation efforts underway within the division. In addition to his role as President, Tom will continue in his role as the COO of APD.

Proterial Cable America, Inc (formerly Hitachi Cable America, Inc.) For more information on the name change, click here.

Media Inquiries:

Rayne DuPaul
Rayne.DuPaul@usa.proterial.com
Director of Marketing for Proterial Cable America, Inc.

2022 - Proterial Cable America (formerly Hitachi Cable America) appoints Joe Barry as Chief Operating Officer of the Performance Cable Systems & Materials Division (PCSM)

Hitachi Cable America Inc. (HCA), a leading manufacturer of copper and fiber optic communication cables for the telecommunications industry appoints Joe Barry as Chief Operating Officer of the Performance Cable Systems and Materials (PCSM) division based in Manchester, New Hampshire effective November 7, 2022.

Barry succeeds Tom Artinian, who served as Chief Operating Officer of PCSM for just over two years and who has since taken over as Chief Operating Officer and President for the Automotive Products Division for both the Indiana and Mexico divisions.

As COO, Joe Barry will lead and scale the company’s growth and strategic business operation initiatives. Joe brings decades of experience leading various engineering and business functions in well-known wire and cable manufacturing companies. Prior to his role with HCA, Joe worked most recently as the Chief Engineering Officer at Marmon Holdings, was President and General Manager of Comtran Cable LLC, and held multiple senior positions at Belden Inc.

“Joe is a recognized leader and has a proven track record of leading organizations within ever-changing business climates. His experiences within the wire and cable industry, coupled with Joe’s drive in organizational management will allow our New Hampshire business to continue to thrive. We are excited to have Joe on our team,” said Tom Artinian.

Joe comes to us with in-depth experience in innovation and technology for electrical products and markets. Outside of work, he enjoys cooking, golf, skiing, target shooting and cheering on his favorite teams, Notre Dame Football and the Boston Red Sox.

“I am looking forward to the challenge of driving a path to grow the business through new product development, new market penetration and a focus on continuous improvement, while continuing to improve the culture at Hitachi Cable America,” said Barry.

Hitachi Cable America, Inc. will be changing its name to Proterial Cable America, Inc. on January 4, 2023. For more information on the name change, click here.

Media Inquiries:

Rayne DuPaul
Rayne.Dupaul@usa.proterial.com
Director of Marketing for Hitachi Cable America, Inc.

2022 - Hitachi Cable America soon to be Proterial Cable America

Manchester, NH – September 26, 2022

Dear Friends and Loyal Customers,

Today is an exciting day for us at Hitachi Cable America (HCA). After months of planning and preparation, we are pleased to announce that Hitachi Metals Limited (HML) is being acquired by Bain Consortium in early 2023 and will be rebranding away from the name Hitachi Cable America and into Proterial Cable America. Proterial is a portmanteau of the words Professional and Material.

What will change? Our company name.

What will not change? Our focus and attention to our customers, as well as our commitment to manufacturing premium products and components.

Why are we doing this? A consortium led by private equity firm, Bain Capital, has agreed to acquire all the shares of Hitachi Metals Limited (HML), our parent company, which has long been considered one of Hitachi’s most important business units. According to a statement released by Bain, the consortium recognizes HML’s research and development leadership, deep relationships with industry-leading customers, and technological superiority in each of its business units. Bain plans to support the company by enhancing our competitiveness in high-growth sectors.

We continue to invest in manufacturing capabilities, state-of-the-art machinery, advanced quality control techniques, research and development, technical expertise, and capacity expansions to enhance our high-quality and focused portfolio of products for our customers. We are investing in our team by hiring new talent at an accelerated rate to support our bright future. We stand by our commitment to manufacturing premium products, and the strong financial profile backing of Bain Consortium will empower us to accelerate investment efforts.

Will product warranties remain valid? All product warranties will transfer with the ownership with no impact to our customers.

Do you expect to see any changes to company services and/or policies? Our leadership team is committed to providing our customers the highest level of service in adherence to company policies. We do not expect any changes that will impact our customer service levels and in fact, we’re committed to enhancing the customer experience in the coming years.

Will inventory levels remain the same? This past year we experienced a lot of turbulence in our ability to maintain inventory levels due to supply chain interruptions. We are committed to supporting our customers with creative solutions as we work through these challenging times. As the economy normalizes, we look forward to following through with our commitments in supporting the industry’s needs.

Do you foresee any staffing changes that may impact me? Our plants continue to focus on growth within several key areas of our business. Because of this, we are driving transformational management philosophies which has resulted in changes in our personnel. We continue to grow our staff in both capabilities and headcount as we drive for growth. Our team is committed to supporting our company, customers, and employees.

How will we contact you? Our phone numbers and physical addresses will remain the same. We do expect to have a new website URL with enhancements to better serve our customer base within the coming 18 months. This will result in changes to our email addresses and will be transitioned out in time. We are committed to keeping you informed with additional details in the coming months.

Are the contracts/purchase orders we have in place still valid? Due to the structure of the sale of the company, no impact will be experienced against valid purchase orders and contracts.

Will the JCP Certificates and SAM Registration remain the same? We will be re-applying and converting upon acquisition for both NH and RI entities.

Will the ownership change impact our ISO certification? No, we will notify our registrar when we are officially acquired, and the registrar will issue a new certification that we can provide to our customers.

Will there be any changes to any registrations? Yes, there will be changes to our DUNS number, FEIN, and other registrations.

Will service quality/policies change? Though the company name, logo, and documentation will change, our quality policy will remain the same.

Will there be any plant closures as a result of the deal? We do not expect any plant closures as a result of our acquisition. We are actively investing in new equipment and team members as we drive market penetration and growth.

Will the company remain a US Company? Yes. We are proud to say that we will remain a US company.

We are committed to keeping you informed with additional details in the coming months. Thank you for your support as we evolve into Proterial Cable America.

Sincerly,

Wayne Jones Signature

Wayne Jones
Chief Operating Officer
Automotive Products Division

Tom Artinian Signature

Tom Artinian
Chief Operating Officer
Performance Cable Systems & Materials Division

Lynne Humenik Signature

Lynne Humenik
President & CEO
Hitachi Cable America

Koki Hirano Signature

Koki Hirano
Chief Operating Officer
High Performance Medical Solutions

 

Press & Media Contact:

Rayne DuPaul
rayne.dupaul@usa.proterial.com
Director of Marketing

 

2022 - Tom Stone promoted to Vice President of Sales

Manchester, NH, September 26th, 2022

Hitachi Cable America, a leading manufacturer of premise and fiber optic communication cables for the telecommunications industry has appointed Tom Stone to Vice President of Sales for the Performance Cable Systems & Materials Division effective October 1, 2022.

In Tom Stone’s new role, he will lead all sales initiatives and operations for the New Hampshire business which includes Premise, Fiber, Specialty, and Wireless. This move is in support to further align all sales efforts and customer initiatives.

Tom Artinian, Chief Operating Officer of HCA PCSM, stated “Over the past 2 years, Tom has been a key player to the sales organization by leading customer partnerships and alignment to the factory capabilities. He continues to work closely with product management, engineering, and production to ensure our customer demands are met. I am confident that in this expanded role, Tom will continue to lead our sales organization in support of the company growth initiatives.”

With more than 20 years’ experience servicing the electrical and wire & cable industries as both a distributor and a manufacturer, Tom has led complex business strategies with a focus on growth and execution. He will continue working closely with the leadership team to execute company growth objectives with a focus on customer relationships.

“I am grateful for my expanded role at HCA and getting further engrained in our entire business. As we progress through our transformation, we are headed towards a very bright future for our organization while strengthening our ability to support our tremendous HCA team and valued customer base. We are growing stronger through these challenging times, and I look forward to the opportunity that the future holds,” said Tom Stone.

To learn more about Hitachi Cable America, Inc. and the Performance Cables Systems & Materials Division, please visit our website at www.hca.hitachi-cable.com. Hitachi Cable America, Inc. is a unit of Hitachi Metals, Ltd.

 

Inquiries:

Rayne DuPaul
Rayne.Dupaul@usa.proterial.com
Director of Marketing
900 Holt Avenue, Manchester, NH 03109

2022 - Jerry O'donnell brought on as Senior Sales Engineer

Manchester, NH, September 6th, 2022

Hitachi Cable America, a leading manufacturer of premise and fiber optic communication cables for the telecommunications industry, is pleased to announce the appointment of Jerry O’Donnell to Senior Sales Engineer for the Performance Cable Systems and Materials Division.

“Jerry comes to the organization with years of experience and leadership within the data communication industry. His fiber optic experience aligns to our forward vision, and I’m pleased to have him on the team,” said Tom Artinian, Chief Operating Officer of HCA, Performance Cable Systems and Materials.

Jerry O’Donnell is an industry veteran with a wealth of experience in the engineering and manufacturing arena. Most recently, he comes to us from Corning Optical Communications where he gained an in-depth understanding of fiber optic design standards and industry processes. Jerry will be the primary technical resource for our sales team and will be working cross-functionally with the engineering and product management teams to further expand and develop our product portfolio.

“As we move forward with our efforts to expand in the copper and fiber markets, we wanted to add some horsepower to our sales team. With his skillset, expertise, and years of experience in this industry, I believe Jerry O’Donnell will be a true asset to HCA. I am grateful to have him on our team as a major contributor to our promising future” said Tom Stone, Vice President of Sales.

Jerry is a graduate of Cabrini University, in Pennsylvania where he still resides. He has over 30 years of professional experience in the data communications industry covering sales engineering and project management. Outside of work, he enjoys mountain biking, soccer and spending time with his family and friends.

“I am excited about joining the very focused and motivated team at Hitachi Cable America. Their vision, plan, people, and core values provide a stable foundation for a successful future. It is a privilege to have this opportunity and I look forward to growing and learning with HCA as we transform with our digital world,” said O’Donnell.

To learn more about Hitachi Cable America, Inc. and the Performance Cables Systems & Materials Division, please visit our website at www.hca.hitachi-cable.com. Hitachi Cable America, Inc. is a unit of Hitachi Metals, Ltd.

 

Inquiries:

Rayne DuPaul
rayne.dupaul.ma@usa.proterial.com
Director of Marketing
900 Holt Avenue, Manchester, NH 03109

2022 - Rayne DuPaul brought on as Director of Marketing

Hitachi Cable America Inc. (HCA), a leading manufacturer of copper and fiber Optic communication cables as well as medical cable and tubing solutions is pleased to appoint Rayne DuPaul as Director of Marketing effective January 10, 2022. In this role she will support both the Performance Cable Systems & High-Performance Medical Solutions divisions.

Rayne comes to Hitachi with over 10 years of marketing and product marketing experience from different industry leading companies. Most recently, she came to us from the aftermarket automotive industry where she led the design team and oversaw brand partnerships and marketing strategy for the in-store and omni-channel customer experience. Previous work includes serving as Marketing Manager of Fishman Transducers, a Massachusetts based manufacturer of acoustic and electric amplification products where she focused her efforts on tradeshows, content creation and launching a mobile friendly website.

Rayne will be reporting to Tom Artinian, COO Hitachi Cable America and will be responsible for leading marketing strategy, improving customer engagement plans and growing the opportunity pipeline.

“It’s an exciting time to be joining the leadership team with Hitachi Cable America and I look forward to making a difference and taking Hitachi’s digital efforts to the next level,” DuPaul said.

“We are thrilled to have Rayne join our team and bring a fresh outlook to our evolving marketing efforts. Her proven experience will help our organization expand our marketing efforts as we continue meet the evolving customer demands,” Artinian Said.

About Hitachi Cable America Inc. (HCA)

A leading wire and cable manufacturer since 1986, Hitachi Cable America designs and produces a broad range of advanced copper and fiber optic-based communication cable for clients in aerospace, medical, supercomputing, high-speed data, oil & gas exploration and the 5G wireless revolution.

2021 - Michelle Ferero brought on as Executive Director of Human Resources

Manchester, NH – May 4th, 2021

 

Hitachi Cable America Inc. (HCA), a leading manufacturer of Premise, Fiber Optic and Specialty cables is pleased to welcome Michelle Ferero as Executive Director of Human Resources of the Performance Cable Systems and Materials Division of HCA effective February 16th, 2021.

 

As a SHRM senior certified professional in human resources, Ferero brings over 7 years of direct Human Resources leadership, complemented by over 11 years of professional experience in the legal and financial sectors. Most recently, Ferero served as Vice President of Human Resources for a construction and fabrication company located in New Hampshire, where Ferero championed numerous human resource initiatives with heavy emphasis on culture improvements, compliance, personnel relations, and overall employee engagement. Ferero’s professional achievements have demonstrated her ability to successfully lead change management initiatives, and that will be her focus as she seeks to facilitate the merger of our divisions from a human resource perspective.

 

“Mrs. Ferero is an outstanding addition to the HCA team and brings a wealth of knowledge and experience to the organization. In a short amount of time, she has already positively impacted our organization and lifted employee engagement. We are excited to have her on the team.” – Tom Artinian, COO Hitachi Cable America

 

“I am excited to join a leadership team dedicated to maintaining a positive and safe environment where employees are proud to work. With a reputation for producing top quality products and providing great customer service, Hitachi is a true employer of choice.” – Michelle Ferero, Executive Director of Human Resources Hitachi Cable America

 

Ferero earned her bachelor’s degree from Boston University and is underway to receive her master’s degree in Human Resource Management from SNHU. She is a native of Boston, but currently lives in Nashua, NH with her husband James and son Sam.

 

Please join us in welcoming Michelle Ferero into her new role within Hitachi Cable America.

2021 - Proterial Cable America Inc. Implements Complete CableSuite

nnoVites B.V. announces that Hitachi Cable America Inc.’s Performance Cable Systems and Material Division (HCA-NH) has started the implementation of InnoVites CableERP. By implementing CableERP, HCA-NH now utilizes all components of the CableSuite (CableERP, CableBuilder and CableMES) as their IT platform of choice. HCA-NH will benefit from the cloud-based industry solution InnoVites CableERP, which is based on the innovative Microsoft Dynamics technology.

 

InnoVites B.V. (www.innovites.com), announces that Hitachi Cable America (HCA-NH) is completing the roll-out of CableSuite as their innovative IT platform. With the implementation of CableERP, based on Microsoft Dynamics, HCA-NH will benefit from an industry-specific solution on a world class ERP platform.

 

After evaluating multiple options, HCA-NH has decided that CableERP with Microsoft Dynamics will be the best platform for achieving its strategic objectives.

 

The comprehensive, industry-specific features of CableERP in all business domains will help HCA-NH to achieve competitive advantages. CableERP will support HCA-NH to become more responsive to customer requirements and excel in operations.

 

HCA-NH has been utilizing CableBuilder and CableMES with strong success for some time. With the implementation of CableERP, HCA-NH will now use the full CableSuite and leverage the strength of the individual tool components through the out-of-the-box integration between the solutions.

 

The CableSuite consists of the following (integrated) components:

 

CableERP is the complete ERP solution for wire and cable manufacturers, based on the advanced Microsoft Dynamics D365. It comes with all features that are needed for this specific industry.

 

CableBuilder is the leading cable design software that enhances the processes of engineering, costing and product data maintenance.

 

CableMES is the modern MES application for the cable industry, designed to improve the OEE for the cable factory. It easily integrates with machines and provides operators online information about the status of machines, quality of products and progress of jobs.

2021 - Proterial Cable America Inc., Performance Cable Systems & Materials Division appoints Tom Artinian as Chief Operating Officer

Hitachi Cable America Inc. (HCA), a leading manufacturer of Premise, Fiber Optic and Specialty cables is pleased to announce the promotion of Tom Artinian as the Chief Operating Officer (COO) of the Performance Cable Systems and Materials Division of HCA effective April 1, 2021.

 

“Tom joined HCA as Executive Vice President in 2020 during an unprecedented year of challenges caused by COVID-19. During his first year with the company, Tom has been a key contributor of the HCA Executive team and a transformational leader for HCA-NH. His steadfast commitment to drive both revenue and employee engagement has produced many positive organizational and business changes, positioning HCA-NH for sustainable growth and success. Tom has excelled in the collaborative development and communication of HCA-NH’s objectives, expectations, and internal strategy, while establishing great relationships with many of our customers.” – Lynne Humenik, President and CEO Hitachi Cable America

 

Please join us in congratulating Tom Artinian on his new role within Hitachi Cable America.

For Press and Marketing Inquries: 
Rayne DuPaul
Vice President of Corporate Marketing
rayne.dupaul@usa.proterial.com

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